SO WHAT'S WITH
I get asked a lot why I chose to have a fox as my mascot.
My decision lies far deeper than in trends, popularity, or even colour choice.
It lies in history. In the myths of Japan and Europe, the fox's role is distinct.
It's a storyteller, a trickster who succeeds through intelligent truth-telling,
rather than size and brawn. This is where I see the modern advertiser.
We are not present to tout the size and might of our clients, but to tell the stories of the product and its customers, in a way that is relatable, and true.