SO WHAT'S WITH
THE FOX?

I get asked a lot why I chose to have a fox as my mascot.

My decision lies far deeper than in trends, popularity, or even colour choice.

It lies in history. In the myths of Japan and Europe, the fox's role is distinct.

It's a storyteller, a trickster who succeeds through intelligent truth-telling, 

rather than size and brawn. This is where I see the modern advertiser. 

We are not present to tout the size and might of our clients, but to tell the stories of the product and its customers, in a way that is relatable, and true.

 
 

I SWEAT

THE

SMALL

STUFF.

It's that passion that drives me to do more. To go beyond the big picture to doctor the details. To ensure that the light spot on a fork is in just the right spot. To make sure that the mockup of an OOH is in the right city, in the right neighbourhood, in the right weather. And I go the extra mile to earn the right to be proud of my work. I shoot my own mockup photography, seeing the world though a camera lens no matter where I find myself. I return to my old conceptual work to ensure that it is always improving. And I go through 10 personal brands in one year. Because I have that will to do more.

MAKE TOMORROW TAKE A FOX
T
O WORK DAY.

Are you the type that enjoys dedication and forced metaphor?

Then get in touch. I think we'll get along just fine.