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SAVING FLAME GRILLING:
BURGER KING
THE BRIEF:
Get millennials interested in the idea of flame-grilled burgers again, and solidify the fact that the home of flame-grilling is Burger King.
THE STRATEGY:
Millennials have had enough of advertising. However, they are still enticed by their unique form of humour, that re-purposes existing motifs in a neo-dadaist form.
THE IDEA:
One feeder of millennials modern cynicality is their exposure to relentless hard-sell cheesy charity advertising. Take an opportunity to take Burger King's authentically sarcastic brand to mock these commercials, and provide a home for grills and flame grilling when they need it most in the United Kingdom - Winter.
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