SAVING FLAME GRILLING:

 BURGER KING

THE BRIEF:

Get millennials interested in the idea of flame-grilled burgers again, and solidify the fact that the home of flame-grilling is Burger King.

THE STRATEGY:

Millennials have had enough of advertising. However, they are still enticed by their unique form of humour, that re-purposes existing motifs in a neo-dadaist form.

THE IDEA:

One feeder of millennials modern cynicality is their exposure to relentless hard-sell cheesy charity advertising. Take an opportunity to take Burger King's authentically sarcastic brand to mock these commercials, and provide a home for grills and flame grilling when they need it most in the United Kingdom - Winter.