STRONG &
STRAIGHTFORWARD:
DAILY BREAD FOOD BANK
THE BRIEF:
Encourage donation to solve a serious problem.
THE STRATEGY:
The reality is tough to look at. But it is the reality nonetheless.
THE IDEA:
To encourage more donation, we simply need to tell the tough facts, in a way that people can relate it to their own lives.
Explanation that uses visual metaphor rather than through the separating factor of a fact by itself.

