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Strong &
Straightforward:
Daily Bread
Food Bank
THE BRIEF:
Encourage donation to solve a serious problem.
THE STRATEGY:
The reality is tough to look at. But it is the reality nonetheless.
THE IDEA:
To encourage more donation, we simply need to tell the tough facts, in a way that people can relate it to their own lives.
Explanation that uses visual metaphor rather than through the separating factor of a fact by itself.
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