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BRING THE ATTITUDE:
OCAD UNIVERSITY
THE BRIEF:
Get students excited about speakers at the university.
THE STRATEGY:
People share things that break the norm on social media. Moments when a brand goes off brand.
THE IDEA:
A University does all it can to help students learn, but it ultimately lies on the students to take initiative. OCAD can stop acting passive and start acting passive-agressive to get people going to the event.
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