BRING THE ATTITUDE:

OCAD UNIVERSITY

THE BRIEF:

Get students excited about speakers at the university.

THE STRATEGY:

People share things that break the norm on social media. Moments when a brand goes off brand.

THE IDEA:

A University does all it can to help students learn, but it ultimately lies on the students to take initiative. OCAD can stop acting passive and start acting passive-agressive to get people going to the event.