Canadian Red Cross
Create and promote a loyalty program to encourage monthly donations to the Red Cross.
When people know where their money goes, they are more inclined to donate. This can be shown through a vessel of many companies who
still need a major CSR initiative.
A new loyalty card uniting the Canadian Red Cross, businesses from coast to coast, and the communities they serve.
Communications both in store and outdoor spread the word about the contributions people's individual purchases are making.
All art direction, from cards to the advertisements come from a large scale mural that shows the full network created between the Red Cross, its new corporate partners, and communities from coast to coast.
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