NOSTALGIA POWER:

SICKKIDS

THE BRIEF:

Get people excited, talking about, and participating in the SickKids Great Camp Adventure Walk.

THE STRATEGY:

We were all kids. No matter our backgrounds, we all share this.

THE IDEA:

Using the power of the feeling of nostalgia, SickKids challenges the busy commuter to take the time to be a kid again, and once that feeling is gained,

state that that feeling will continue at the SickKids Great Camp Adventure Walk.

THE PRE-ROLL

“THE CONCEPT DOESN'T STOP WITH THE EVENT. NOSTALGIC ACTIVITIES ARE PLANNED AT THE WALK AS WELL, TO ACT UPON THE PROMISES OF THE CAMPAIGN, AND KEEP THE GOOD FEELINGS GOING.”