SHOW YOUR ACCESSIBLE SIDE:
Build awareness of Stopgap in a summer of social traffic in Canada.
If we want people to talk about Stopgap, people need to know a Stopgap when they see one.
Show people what a Stopgap looks like with a large and small scale ramp to boost recognition. A giant Stopgap ramp was taken to events around Toronto for people to sign, and ramp keychains made available with donation.
Keychains made appearances in other Stopgap videos and content to raise awareness of the campaign.