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SHOW YOUR ACCESSIBLE SIDE:
STOPGAP.CA
THE BRIEF:
Build awareness of Stopgap in a summer of social traffic in Canada.
THE STRATEGY:
If we want people to talk about Stopgap, people need to know a Stopgap when they see one.
THE IDEA:
Show people what a Stopgap looks like with a large and small scale ramp to boost recognition. A giant Stopgap ramp was taken to events around Toronto for people to sign, and ramp keychains made available with donation.
Keychains made appearances in other Stopgap videos and content to raise awareness of the campaign.
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