READY TO DO MORE:

TORONTO-DOMINION BANK

THE BRIEF:

Reassure the market that TD still provides viable financial solutions.

THE STRATEGY:

TD’s new ‘Ready For You’ branding demonstrates a want to simplify all forms of banking, and their advertising should reflect this.

THE IDEA:

If TD wants to be the bank that does it all, they should talk the part. Show the consumer just how much their money can do when put it in the right hands.